Zeitung Heute : Clothes, Customers, Collections RICH & ROYAL

For many brands it’s the most important fashion fair in the world. We ask some of the exhibitors what their expectations are for the event

Photo: promo
Photo: promo

Patrick Stupp, Designer

What does Bread & Butter mean to you?

Bread & Butter is the leading tradefair for us in the sector of high-quality customers from Europe and all over the world. Were growing really quickly, also in terms of our turnover, and as a German label I think its a great thing that weve got such a successful tradefair here in Germany. This gives us the possibility of having an exchange with many important and interesting customers. To have all of this concentrated over three days is unique. The faith of our customers is really encouraging for us.

How do you present yourself over the three days?

Our stand is twice as big as it was last time, and we have 1,000 pieces of our collection at KaDeWes Young Fashion store on the second floor. It looks great, we are really happy with the presentation. Rich & Royal has its roots in a family company that has existed for 25 years. We started out in 2006 with t-shirts, but now were doing complete outfits with jeans, blazers, leather jackets and accessories.

What was the main focus for this collection?

Our speciality is unusual cuts combined with details that really rock. A good fit is very important to us and top-quality fabrics, for example beautiful fabrics from Italy. Of course value for money has to be right. It should look relaxed but well-dressed at the same time, thats a very important trend at the moment. Refined effortlessness is cool.

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