This area is for all those exhibitors whose collections aren’t simply influenced by their relationship with streetwear, but also by their strong sensitivity to pop-cultural trends. Graphic design, for example, is a strong influence on many of these brands.
For people who like to belong to a scene but at the same time want to be different, this area is the place to be. It is about combining a uniqueness with day-to-day, fashionable standards.
Lots of colourful street fashion products will be on offer here: flowery panties by Uncover, dandylike men’s fashion by Gnious and Hamaki-Ho, striped shirts for the whole family by Little Marcel, bags by Bjorn Borg Bags, jeans by Khujo and the classic hoodie from Fruit of the Loom.